Forget Book Signings! Put on an Event!
Book Signings... NOT!Let's not just do book signings, let's do events! Nowadays, people just don't want to come and hear an author read out of their book. They want something that will change their life, they want to have a good time and most importantly they want value for their dollar and time. This is where your brand comes in.
Promoting your brand with your event should move people to come, spread the word and prompt people to want to buy the book personally autographed by the author.
Authors should be promoting these events on their own mailing list. Also at the different venues where you are doing your book signings, ask them to promote the event on their own mailing list. I've seen authors create postcards just for the event and have the store pay for the postage. You can hang posters up in advance weeks before the signing. Partner with non profits and organizations that coincide with your brand as well.
This is just part of a lengthy article at http://bit.ly/ge6xRK filled with lots of good advice.
-Bob
P.S. Get more tips like these when you subscribe to my Full-Time Author ezine -- filled with book promotion ideas and author career-building advice. Go grab your free subscription now at
http://bob-baker.com/self-publish-book/publishing-tips.html
